CASE STUDY
Horses and Souls
Equine coaching & personal development studio — Maresme, Spain, expanding into the US market
ABOUT THE CLIENT
Gretell González runs an equine coaching practice in the Maresme region of Spain, using horse-assisted experiences to guide individuals and corporate teams through personal development. After years of building a strong local reputation, she's ready to bring her practice to the US market — starting in Miami.
- Automate lead generation so Gretell can focus on her horses
- Replace existing subscriptions with proprietary tools to limit monthly spend
- Establish a unified online presence that reflects her global reach
ENGAGEMENT PHASES
1
Social Media Automation
planned
Automate instagram lead generation
plannedThe Challenge
The owner is struggling with unifying her current lead generation strategy. She wants use instagram campaigns to advertise her upcoming event in Miami, but has no way to store the user information and link it up to her Brevo. She also doesn't have a way to accept payments and consent. She also has to manually speak to every prospective attendee to attend her event.
What we built
Use a proprietary form that is hooked up to her own database to store the client and user agreement information. This database then sends the information to Brevo where she is able to manage her contacts there. The form also has a Stripe integration that allows her to accept the deposit along with a user agreement.